The Olympic Games begin on July 27, a scant six days from now. Coca-Cola has a long-standing history with the Olympics. They are the longest continuous sponsor of the Olympics since 1928. The world will be focused on London, England and international competition. The purpose of this blog post is to share what is known about the strategic partnership between Coca-Cola and Spotify.
The London 2012 Olympic & Paralympic Games unites us all. I love that music plays a strategic role in motivating us for the Olympiad. Every time I see the London Calling commercial by British Airways I bristle with anticipation. It’s raised The Clash, “The Only Band That Matters” to a new level with a new audience. Here is the UK version… (Go Team USA!)
The Olympics opening ceremony will be closed out by Paul McCartney. This video from Paul is a great tongue in cheek about the pull the plug curfew incident.
Before I digress any further about the Olympics and music, let me get back to the reason for this blog post. Yesterday we celebrated Spotify’s First Year Birthday in the U.S.A. I discovered during my research that a strategic partnership has formed between Coca-Cola and Spotify. I find this partnership appealing on multiple levels.
Under the terms of the agreement, Spotify will be the key underlying technology for Coca-Cola Music globally, supporting the brand’s mission to give consumers universal access to music. In addition, Coca-Cola will integrate Spotify into its Facebook presence and Timeline, creating a seamless social music experience. This partnership takes advantage of the existing Spotify relationship with Facebook and the Coca-Cola Facebook audience of over 40 million fans to create a social experience that will reach millions of interconnected consumers around the world.
According to Daniel Ek, CEO of Spotify, ”Spotify and Coca-Cola both believe that music, technology and creativity can connect people around the globe.”
The main level of appeal for me is the technology initiative between the two companies. I teach an ethical hacking course and I am learning that music hack events (called hackdens, hackjams, hackathons) abound these days. The video from the Coca-Cola Press Center shows how energized Spotify & Coca-Cola and hackers got with their April 14-15 2012 hackden in New York City (if only I had known….)
The winning software development team was London Calling. The new app will be unveiled for the 2012 Olympics in London. Musicofourheart will get back to you when the app launches!
- Coca-Cola Launches Largest Olympics Marketing Campaign (pamil-visions.net)
- Five great Spotify campaigns (simplyzesty.com)