
Google announced and demonstrated Google Play Music All Access at the Google I/O Conference today. A logical phase in the evolution of the Google Cloud Music strategy.
I signed up for a 30 day “free” trial. If I decide to pay for a monthly subscription it will cost me $7.99 a month ($9.99 if I decide to buy later).
Google positions Google Play as a Version 1.0 cloud music store. Google Music released in May 2011 translates Google Play into two-year beta. The question you may be asking is what did Google do in two years with Google Play? My direct response is “parity” with the rest of the cloud music players Pandora, Rdio, iTunes and Amazon Cloud Player. I respect “parity” can be an enormous undertaking but this makes Google Play a follower not a leader in the crowded cloud music marketplace.
She’s Not There
Three “natural” technology competitive advantages Google failed to capitalize on with Google Play 1.0.
1) YouTube integration (limited to Share YouTube Video now). This is a trump card for Google, especially since Google announced a YouTube subscription model just recently.
2) Google+ integration. Social networking with Google Play should be a slam dunk. Google Play Hangouts as a listening party makes perfect sense.
3) Voice activated Google Play is missing. “Okay Google. Play me Three Dog Night’s Celebrate.”
Google Play as the “Spotify” killer greatly exaggerates the situation.
High on my list is to hear Google Play on an HTC Beats Audio so I can better discern Google Play’s sound on a smart phone.
That’s my first take on Google Play.
Related articles
- Google launches streaming music service, “All Access” (brooklynvegan.com)
Tim Quirk

