Psyche! Jack White & Jay-Z Further Their Distribution Partnership

Jack White has a custom vinyl pressing plant at Third Man Records in Nashville, Tennesee. Jay-Z is partnering with Jack White to distribute several special edition vinyls through that plant. The specific details of Magna Carta…Holy Grail on vinyl are not available yet.

Jay-Z promoting the trend for vinyl is a testimony to vinyl’s role in music sales. This is a major shot in the arm for the relevance of vinyl in music sales and distribution circles.

According to the News section on the Third Man Records Website:

Third Man has something very special planned for the vinyl edition which will be made available for purchase in the coming weeks. Additionally, we can confirm the song “Open Letter” will be featured as a vinyl exclusive.

Jay-Z tweeted this information yesterday about specialty vinyl editions directly during a Twitter Q&A session.

“Jack White, you know, aside from being a brilliant musician, he has this vinyl store so he makes these special edition vinyls, and we’re gonna put [‘Open Letter’] on the vinyl,” said Jay-Z.”

“It’s in a letter. . . you can play the letter. . . it’s amazing,” Jay-Z told Hot 97 yesterday. “You open the letter, and you can actually play the card.”

Read more: http://www.rollingstone.com/music/videos/jay-z-and-jack-white-to-release-open-letter-as-a-playable-letter-20130710#ixzz2Yem0tN7v 

This is not the first collaboration on vinyl between Jay-Z and Jack White. The Great Gatsby soundtrack  (which Jay-Z produced) was manufactured and distributed by Third Man Records on gold and platinum vinyl in May.

When I can get to the Nashville Tennesee area I plan to visit Third Man Records. Now that’s what I call a pilgrimage 😉

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