I received an early morning e-mail communication from Top Spin Media (Top Spin Platform Direct to Fan Business) for Paul McCartney about his next album, New. I am constantly impressed with how Sir Paul leverages the latest technology with the power of the InterWeb to effectively communicate his music directly to his fans.
It is very reminiscent of the marketing campaign that David Bowie used to communicate and tell fans at a very early hour and radiate the news as the day progresses. David Bowie awakened the world to his new album in this way and it was a very effective means to build interest, listening and sales.
The link for Spotify does not yet feature the “New” single I imagine this may be due to the understanding with iTunes first, Spotify to follow (my guess here…)
You can pre-order New on iTunes here
Paul’s New album will include 12 new songs, which he worked on with new collaborators. I am hoping this recording will feature a couple more songs he has performed with Nirvana mates, David Grohl, Krist Novoselic and Pat Smear. I am very interested to learn who else he collaborated with on New.
- Paul McCartney – New: New music (theguardian.com)
- World première! Hear Paul McCartney’s brand new single ‘New’! (Video) (examiner.com)
- Paul McCartney – “New” (stereogum.com)