Posted on Facebook by Neil Young, 9/3/13…
To everyone who loves music –
I’m very happy to bring you some good news. All of us at Team PONO have been focused on getting everything right for our early 2014 launch of Pono.
The simplest way to describe what we’ve accomplished is that we’ve liberated the music of the artist from the digital file and restored it to its original artistic quality – as it was in the studio. So it has primal power.
Hearing PONO for the first time is like that first blast of daylight when you leave a movie theater on a sun-filled day. It takes you a second to adjust. Then you enter a bright reality, of wonderfully rendered detail.
This music moves you. So you can feel. That’s why so many musicians are behind PonoMusic – this is important work that honors their art. This is the way they wanted you to hear their music.
PONO starts at the source: artist-approved studio masters we’ve been given special access to. Then we work with our brilliant partners at Meridian to unlock the richness of the artist’s music to you. There is nothing like hearing this music – and we are working hard to make that experience available to all music lovers, soon.
Our mission is also to make PONO just as accessible as any music you buy and listen to today. So we’ll be launching both the PONO portable player – an updated version of the one I showed on David Letterman’s program – and an online library, with all your favorite music available in PonoMusic quality. Everything you need to feel music anew.
Stay tuned for more updates. And be sure to follow us on Facebook and Twitter for the latest information. We hope you’ll try PONO when it comes your way, and that it brings you the soul of music.
Beta Test Feedback
If you are like me you are eager to learn firsthand how well the PONO experience feels and sounds. I found this write-up on the Neil Young Times Web page and thought I would include it for your edification.
A few players are now in use experimentally. The following is a musician’s account of hearing PONO:
As a choral singer with the San Diego Master Chorale, I have had the opportunity to perform with the San Diego Symphony several times each year – an ultimate surround sound experience. As I sing my part or listen during orchestral interludes I am able to hear the purity of tone of each individual instrument, as well as the overtones of the orchestra that give such richness to the sound. In addition, we often perform in acoustically alive venues such as Saint Paul’s Episcopal Cathedral, where the precision of such works as the Bach B Minor Mass and his Christmas Oratorio are enriched with the reverberation of the acoustics of the cathedral.
I have never experienced this quality of sound in a home setting – not even close. However, last night, using the PONO player and Audeze headphones (These are top of the line audiophile planar magnetic technology headphones, the LCD-3 phones are $1,945 list price, yikes!), I listened to Roberta Flack singing “Killing Me Softly” and was amazed by the purity and fullness of the sound. Her voice was rich and sonorous and at the same time the instrumental background allowed the overtones to come through, along with just enough reverberation.
Jane Baker , San Diego Master Chorale
- Neil Young Describes 2014 Launch Of Pono (hypebot.com)