Tag Archives: Music X Technology

Joshua Tree to the Power of Three

There is a saying, “Good Things Come In Threes”. The power of three was my revelation today. My first Joshua Tree interaction was today’s Momentum backdrop in the Google Chrome Browser. The second interaction was notification of the online tickets sale for the U2 Joshua Tree Tour. I flashed on how my son and I had seen the U2 2001 Elevation Tour which kicked off my attending 300+ concerts in 15 subsequent years. The third Joshua Tree interaction was to discover Childish Gambino’s collaboration with Microsoft in the desert.

I have to say what Childish Gambino, Microsoft, and Wolf + Rothstein have accomplished together is totally compelling. It will become my entrance ramp into Virtual Reality. The Microsoft Music x Technology ushers in the interactive, VR, immersive entertainment experience. I urge you to download the Pharos.Earth iPhone/Android app and if you don’t have a mobile VR headset, plug headphones into your smart phone for the fullest immersion. It is a 360 app that takes you to the Joshua Tree at night to witness Childish Gambino and his band performing “Me and Your Mama” Live. I loved holding my iPhone 6 listening through Beats headphones staring up at the stars in the Desert Sky.

Visit the Microsoft News page to learn more about how this innovative collaboration project innovates through artist and fan with audio/visual immersion.   As a music technologist, I am encouraged by what the Microsoft Music X Team is accomplishing.

I am interested in Childish Gambino’s Vinyl edition Box Set of Awaken, My Love for it contains:
exclusive booklet
-2 180 gram 45 RPM LPs
– a Virtual Reality headset
instructions to get access to exclusive virtual reality live performances from the PHAROS Experience

Told you this was the year of Vinyl 😉

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